It’s great that your business has a website. However, that’s just not enough to rank you on top of every search engine result page. You need to have a website that does more than just attract visitors. It also needs to fulfill the purpose of generating sales or leads for your business. Hiring some of the best web development services in Dubai can help you get that kind of a site.
Let’s discuss some of the important trends that you should follow in 2020:
It’s crucial that you understand how artificial intelligence is coming into play in terms of your website’s interface. Not only is the technology in use for assisting background algorithms and managing databases, but they also help with customer engagement. The primary example of AI working for customer engagement is of chatbots.
You can program a chatbot to pick up keywords and provide all the relevant information that any visitor needs. Embedding a bot on your website and even redirecting it to your own social media page is a great way to manage traffic. Moreover, it also helps in analyzing the type of audiences and retain customer confidence by personalizing conversations to suit various needs. AI can help you give your visitors the human interaction that you won’t have the time to do.
After all that, you can observe the statistical analysis of how well your website and overall online presence is performing. This will, in turn, help you create better campaigns and target specific needs of potential clients as well.
One of the most trending web development tactics in 2020, AMP is basically used to speed up page performance. It allows you to deliver the best quality of your website to your visitors. Although you might not have the best features of your site being loaded at the same pace, you can still target huge audiences.
When it comes to optimization, one of the main things about any website that factor into its ranking is the loading speed. You can’t hope to rank with a webpage that takes more than 3 seconds to load. In fact, the faster the speed is, the better result it produces in terms of appealing to the user and therefore, the search engine as well. As the name shows, these are perfect for mobile users which make up to almost 80% of all searches made.
This strategy also saves you a lot on UX and powerful development costs. You can’t rely on the people to always have 5G internet to access your heavy website, no matter how big of a deal it is. Users tend to leave pages that don’t load in a matter of 2-3 seconds.
Another important thing that any developer or site owner needs to understand is the significance of voice search. Nowadays, every mobile user or even PC users rely heavily on their virtual assistants. People ask questions to their phones which then respond to these queries with related search results. That means, not only are you looking to optimize for typed searches but now, you’re also targeting voice searches.
As one can probably guess, there are a lot of visible and vivid differences between the two. With voice search, the questions get more grammatically organized and all phrases or clauses have a proper structure. Whereas, when typing out a search on Google is mostly a combination of 2-3 keywords. It’s imperative that you understand the differences between the two and optimize your site and keywords accordingly.
Not only does this technology minimizes data usage, but it also makes your website user-friendly and provides a fast browsing experience. Through great customization options, one can even try to deliver a gorgeous interface that attracts audiences at large. The best part about PWAs is that they allow your users to interact with all your offered features through the web. This means they don’t have to download a separate application to access these features.
For the best web development solutions and more for your digital presence, trust Zigel digital solutions that offer it all.