Top black hat SEO tactics that every merchant should bid adieu

Publish Date : 2021-01-22


Top black hat SEO tactics that every merchant should bid adieu

SEO is usually the prime focus of the eCommerce merchants who have just started selling online! Because SEO is one of the key elements of making an online store visible to the relevant target audience and increasing a brand’s overall profits and sales. Further, proper SEO also decides a brand’s worth to a great extent as well. But in the world of ever-changing algorithms adapting to proper SEO strategies can be very troublesome for merchants. This, in the long run, can negatively affect the eCommerce store’s overall profits and sales. 

Hence, it is crucial for merchants to adapt to proper SEO strategies to improve their business and maintain overall profits and sales.  However, for this only going through the rules and recommendations is not enough. Merchants must also choose a unique and supportive eCommerce platform such as Magento and hire Magento 2 developer to install necessary tools and extensions. As with the help of proper tools, merchants can efficiently prove the relevance of their website without any hassles. With this article today, we will take an in-depth look into top black hat SEO tactics that merchants should avoid in their websites. But before we dive into that, let us first understand a little more about black hat SEO tactics. 

What are the black hat SEO tactics?

Black hat techniques usually refer to a set of underhanded marketing strategies that were earlier used by the merchants and hired Magento development companies to increase their site’s traffic and ranking. Instead of being focused on providing relevant services to users these practices were meant for bringing profits to merchants by misleading users. This eventually made the navigation process very unpleasant for visitors. Due to this, eventually, google banned such practices and instead encouraged merchants to create user-centric content.  

Top black hat SEO tactics that every merchant must avoid

From the above discussion, we can easily conclude that Black hat SEO tactics are not at all ethical. However, in the past, they were used widely by marketers and merchants to bring traffic and visitors. But resorting to such techniques nowadays might bring merchants negative effects. Hence, being aware of such techniques and avoiding them is crucial for merchants to ensure exponential growth and consistent profits through their online business. Below is a detailed list of major black hat SEO tactics that every merchant must avoid. 

  • Keyword Stuffing: Keyword stuffing is one of the widely practiced black hat SEO practices. In this merchants tend to use an unreasonably large amount of keywords in their content and product pages to make their products and pages rank higher. But according to Google’s latest algorithm instead of stuffing keywords, it now favors long-tail keywords and relevant content.
  • Hidden texts: Hidden texts used to be another commonly used SEO tactics for getting a higher ranking in the search results. Marketers would often place keywords written in the background’s color in the websites to make them rank higher. But nowadays Google crawlers absolutely forbids the use of such tactics websites.
  • Cloaking: Cloaking generally stands for hiding the original content of the link and showcasing something else entirely on the Google search results. This can heavily mislead users and can cause them in losing faith in the brand. Hence, avoiding cloaking is a must to not only maintain proper ranking but also for efficiently maintaining a brand’s image.
  • Duplicate content: Earlier a number of marketers and merchants used to copy and paste content from other websites to make their website rank higher. However, it is not only sneaky but can also damage a brand’s reputation as well. Hence, creating original and raw content is a must for merchants to achieve higher profits and sales. 



Category :website-development


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