The implementation of new ideas for digital business models and processes is in full swing and is driving the modernization of the application landscape.
Performance, UX and Co. are the key success factors for new digital apps and applications. This makes the central measurement of all relevant user experience metrics mandatory for companies.
The study “ Create End User Experience - Management and Analytics Tools for Successful Digital Value Creation Models ” was created by Crisp Research on behalf of Riverbed Technology and provides in-depth insights into how and with which IT infrastructure companies face the digital economy. The study creates the basis for finding the right setup for IT, innovation, leadership and corporate culture.
In the digital age, companies are honing the implementation of their digital strategies. The German companies are directly pursuing several goals, as confirmed by the study by Crisp Research in cooperation with Riverbed. They strive to digitize customer relationships (47 percent), optimize the process and value chain (42 percent) and increase employee satisfaction (39 percent). Even with new digital products, apps and services (39 percent), a not inconsiderable part of their sales and growth should be generated via the digital business.
However, entry into digital business is putting the existing IT architecture to the test. Necessary measures, such as the modernization of the IT infrastructure and the development of cloud architectures, enable the shift towards decentralized deployments and the correct approach via new touchpoints. Applications, websites and digital products are increasingly linked to the performance on the (mobile) end devices.
Not only a high performance architecture but also numerous services with a high user experience are decisive for the successful implementation of the digitization goals. More and more companies are developing and integrating new or own applications and apps for employees and customers. With the modernization of the application landscape, the digital platforms and services become the most important interaction channel in many companies for employees as well as for partners and customers. As a tangible interface to the user, they are a key point of connection in order to be able to determine to what extent the digitization and technology efforts of the companies are bearing fruit.
When evaluating the success of deployed applications, user satisfaction is the most important performance variable (KPI) for 56 percent of companies. To achieve this, you need a good user experience. This can be determined on the one hand by many soft factors such as the perceived benefit, support or guidance of the users etc. and on the other hand by hard factors. For companies, these include variables that are almost as important as the performance and latency of the applications (55 percent) or the stability and uptime of the solutions (41 percent). But measuring these and reliably optimizing them based on the findings is almost impossible with basic tools.
Thanks to numerous monitoring tools, companies can view some but not all areas of their own IT architecture. For extensive insights and the optimization of the end user digital marketing experience, companies need a uniform suite of monitoring services that combines all the relevant tools and can thus provide a good database for monitoring the IT infrastructure and user adoption and, finally, an overview of all systems and gain users.
End user and digital experience management platforms are intended to revolutionize IT and application monitoring. The new class of monitoring and IT management suites gives companies the opportunity to carry out particularly deep and detailed analyzes of their IT performance. They give companies the opportunity to advance to the next level in terms of digital application delivery, digital process and value chains, as well as digital business models and products. These solutions integrate the data of various former isolated solutions such as cloud, application and network performance management. In addition, they provide information about the interdependencies of an application or mobile app with other services within the architecture and can also provide information based on the surrounding framework.
Definition of digital experience management:
Digital experience management platforms monitor applications and IT infrastructures regardless of their underlying deployment model and operating system. With the solutions, information about the infrastructure, network and app performance can be generated in real time. Usage data and usage analytics are also provided via the platform in order to anonymously examine the actual activities of the users. The integration of interdependence analyzes makes the information within the suite more precise and uniform in order to be able to carry out clear error analyzes and real-time analytics for the digital apps, products and services.
The concept of digital experience management is currently still on the way to German companies. Providers such as Riverbed are already successfully spreading them on the market and expanding or updating the monitoring landscape within the companies.
In this way, numerous advantages are already granted to the solution. Without knowing the solution extensively in productive use in many places, euphoria has already sparked and digital experience management is well received by companies. 41 percent see ensuring a stable IT and application operation as a major advantage. 35 percent also see this as the basis for the expansion of their own IT towards cloud computing. At the same time, they are also extremely important. Because the new IT and application performance is the main lever for the future digital business of customers, so that the basic homework should be easily solved.
The study “Create End User Experience - Management and Analytics Tools for Successful Digital Value Creation Models” provides you with further information and well-founded insights into the way companies in Germany design their monitoring and management landscape within the digital economy.
This article is written by Anna Johnson who works as an analyst for the IT research and Folio3 Ecommerce Development firm. she supports research and consulting work as part of research and individual customer projects.