Guest blogging is a method used by the owners of blogs to increase traffic to their sites. They offer to write content for other similar blogs in their industry as guest bloggers. In exchange, they receive a link to their own blog and an opportunity to promote their own name and blog in their chosen industry.
How to Write a Guest Post
To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry.
The quality of your posts is determined by several criteria:
Does your subject matter expertise show in your writing?
Is your writing free of grammatical errors and typos?
Does your writing include links to reliable sources on the topic of your post?
Do your guest posts receive likes, shares, or comments, all of which indicate your work is being read and appreciated.
Always include your name in your post. If the site where you are posting allows it, include a brief targeted bio and a link to your blog.
How to Become a Guest Blogger
Unless you are already famous, you should start small. If you are not well-known in your industry, highly visible sites won't jump at your offer to write an unsolicited post for them.
Identify your niche and stay in it.
Fill your own blog with high-quality content.
Focus on identifying blogs that have a good reputation in your industry.
Find similar blogs by searching for your niche title and the terms "guest submission" or "submit post."
Contact blogs you are interested in writing a guest post for and explain your interest. Mention your niche or area of expertise, the topic you'd like to write about, and any related experience and skills. Give the sites the link to your own blog. In almost every case, the other blog owners will visit your blog to evaluate your writing ability and subject expertise before considering accepting your offer to serve as a guest blogger.
Be aware that many websites use guest blogging solely to build links to their websites. Search engines penalize poorly written guest posts that are clearly meant to deliver backlinks only and not to benefit the reader. Avoid this by delivering high-quality, targeted posts. Use these same criteria when individuals contact you with offers to submit guest posts for your blog.