Benefits of Growth Driven Design

Are you looking to upgrade your website to reflect the goals of your business? If so then an option for you is growth driven design.

What is growth driven design?

Unlike traditional web design payment options where you have to shell out the whole budget right away on a new web design, growth driven design offers an adaptive payment model that spreads risk and cost over time.

As an example, a new website design may cost $2,000 to $20,000 depending on the scope of the project. This is a huge hit to the budget of any company working with a limited budget.

With a growth driven design approach, the spend for a new website design is spread over the course of a longer period of time. With growth driven design, there is also the benefit of having continuous improvement over time.

The continuous improvement concept means that a business can benefit from continuous improvement of their website over time. While web design standard change quickly, with growth driven design and continuous improvement, you can be assured that your website remains up to date with the latest trends in web design.

How the GDD process works

To understand how the GDD approach works, we need to first discuss how the traditional method of designing a website works. As Wurkhouse describes GDD, it looks a little bit like this:

1. You realise your website is no longer effective; conversion rates are low, user experience is poor and it’s not responsive on all devices. It’s time for a website facelift.
2. After deciding on a web agency, budget and timeframe, you proceed with the website revamp.
3. Building, testing and revisions span over 4 months before the final version is launched.
4. 2-3 years later, poor results crop up and the re-design process starts again.

As we have looked at how the traditional web design process works, we can now look at the process for growth driven design.

While traditional website design means a website will not be launched until it is complete and ready for a full launch. With GDD, there is a basic site launched quickly; a launch pad.

When this launch pad is a up and running the GDD approach means that new content is actively added to your website. As a result your website continues to get built out over time. This is what is termed: “continuous improvement”.

Continuous improvement is all about using the data from your website including traffic and conversions to increase site performance and generate leads for your business. Overall return on investment (ROI) will be the key indicator as to whether or not the GDD approach is working for your business.

Overall growth driven design has many benefits for a business, especially for startups for those with budget constraints. Having a website is key for any business looking to gain new customers and to grow revenue.

Benefits of GDD can be summed up by:

• Having less risk in terms of budget spend
• Quick turnaround
• Better marketing performance and better analysis of ROI

If you are looking for a new website for your business, you could consider going down the growth driven design route.