While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how to increase communication and traffic to your B2B website—now and into the coming months ahead.
Communicators have turned to video as a workaround for serving existing clientele and reaching new ones. Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. This interaction creates a lasting connection and deep brand loyalty. The statistics on video speak for themselves:
WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. They present social proof that gives potential customers buying confidence. The video is much more personal and interesting than just a written case study.
Recommended For You Webcast, April 23rd: Like. Fav. Share: Social Apps Coming of Age During COVID‑19Register Now Brand Storytelling with Animation
Animation can be an excellent UX design technique to help capture and hold a user’s attention and decrease click-through rates. Animations create a rich visual story about your company or products. As they guide a user through your B2B website, they help indicate where to click, improve conversions, identify errors in forms, and so much more.
cSubs uses animation to explain the benefits of using their software. This is a fun way to grab attention and take the user through the story of what sets them apart from the competition.
Each positive interaction with your B2B website gets a person a little more invested in your brand. Tailor-made, online experiences make your website stand out and make users feel catered to. Games, questions, and interactive modules engage users and get them excited about your company and your products or services.
Glasses giant Warby Parker uses a quiz to get customers fired up about their next new set of frames. Quizzes let you find out more about your customer, this in-turn makes clients feel special and listened to.
Website interactivity is a very important ingredient for any B2B web design. Companies benefit from boosting their interactive self-service components because they help answer questions and guide buying decisions—this leads to sales.
Hermes Creative Awards announced on April 3 the early deadline winners for the 2020 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Visibly Connected is elated to have received such prestigious awards for web design in the Professional Service and Small Business categories.
Houston, TX, April 18, 2020 --(PR.Com)-- Hermes Creative Awards announced on April 3 the early deadline winners for the 2020 international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
There are expected to be over 6,000 entries from throughout the United States, Canada and dozens of other countries in the Hermes Creative Awards 2020 competition. Entries came in from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers.Visibly Connected is elated to have received such prestigious awards for web design in the Professional Service and Small Business categories. Their dedication to hard work and creativity along with their commitment to building brands has paid off in more ways than one. There is no doubt that the team over at Visibly Connected is sure to continue receiving recognition for their creative approach to developing businesses’ online presence.