Get ready for horse racing, Formula One-style

Author : muletta1971
Publish Date : 2021-04-03


Get ready for horse racing, Formula One-style

A new flat-racing competition called 'The Series' will see 12 branded teams -- each with one trainer, four jockeys and 30 horses -- compete against each other at some of the UK's most famous racecourses from 2019.

Just like Red Bull in F1 and Team Sky in cycling, the teams will be owned by major international brands.

All 48 races across the eight meetings will have a prize money pot of at least £100,000 ($138,000) which will be divided among stable staff, owners, trainers or jockeys.



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'This is a fantastic chance for racing to lead the way in changing how people watch sport, both live and in terms of bite-size, interactive content,' said Jeremy Wray, chief executive of Championship Horse Racing (CHR), which developed the concept.

Twenty20 Cricket, Formula E

Organizers hope the new format will 'turbo boost the audience, prize money and participation growth rates' of the sport, similar to how the Twenty20 format has aided cricket.

The CHR's website also states it hopes The Series 'will showcase the pure excitement of the sport', as well as distancing it from gambling.

It also aims to attract more casual fans, dismissing the idea 'that 'expert' knowledge is a pre-requisite to following the action.'

Gambling -- or 'having a punt' in British parlance -- is a staple of life in the UK, particularly on big horse racing days.

Racing is of huge importance to the British economy. After soccer, it is the UK's best attended sport, with a total economic impact of £3.45 billion ($4.76 million), according to a 2013 report by consultancy firm Deloitte.

READ: Female jockeys are just as good as men, according to this study

'New approach'

'Jeremy and his team are bringing a really far-thinking approach to the offer they're taking to market for brands to get involved,' said Simon Bazalgette, group chief executive of The Jockey Club, which runs 15 racecourse venues in Britain.

The Jockey Club, which stages events including The Investec Derby, Randox Health Grand National, and The Cheltenham Festival, helped CHR to develop its concept.

Visit CNN.com/horseracing for more news, features and videos

Jeremy Gosden, a two-time champion trainer, has also put his weight behind the new series, calling the concept 'the most creative and positive racing sponsorship opportunity I have seen.'

The Jockey Club, which stages events including The Investec Derby, Randox Health Grand National, and The Cheltenham Festival, helped CHR to develop its concept. The CHR's website also states it hopes The Series 'will showcase the pure excitement of the sport', as well as distancing it from gambling. Twenty20 Cricket, Formula E Racing is of huge importance to the British economy. After soccer, it is the UK's best attended sport, with a total economic impact of £3.45 billion ($4.76 million), according to a 2013 report by consultancy firm Deloitte. Racing is of huge importance to the British economy. After soccer, it is the UK's best attended sport, with a total economic impact of £3.45 billion ($4.76 million), according to a 2013 report by consultancy firm Deloitte. Twenty20 Cricket, Formula E READ: Female jockeys are just as good as men, according to this study Gambling -- or 'having a punt' in British parlance -- is a staple of life in the UK, particularly on big horse racing days. The Jockey Club, which stages events including The Investec Derby, Randox Health Grand National, and The Cheltenham Festival, helped CHR to develop its concept. READ: Female jockeys are just as good as men, according to this study The Jockey Club, which stages events including The Investec Derby, Randox Health Grand National, and The Cheltenham Festival, helped CHR to develop its concept. 'New approach' Organizers hope the new format will 'turbo boost the audience, prize money and participation growth rates' of the sport, similar to how the Twenty20 format has aided cricket. The Jockey Club, which stages events including The Investec Derby, Randox Health Grand National, and The Cheltenham Festival, helped CHR to develop its concept. Organizers hope the new format will 'turbo boost the audience, prize money and participation growth rates' of the sport, similar to how the Twenty20 format has aided cricket. Jeremy Gosden, a two-time champion trainer, has also put his weight behind the new series, calling the concept 'the most creative and positive racing sponsorship opportunity I have seen.' 'Jeremy and his team are bringing a really far-thinking approach to the offer they're taking to market for brands to get involved,' said Simon Bazalgette, group chief executive of The Jockey Club, which runs 15 racecourse venues in Britain. Visit CNN.com/horseracing for more news, features and videos It also aims to attract more casual fans, dismissing the idea 'that 'expert' knowledge is a pre-requisite to following the action.' All 48 races across the eight meetings will have a prize money pot of at least £100,000 ($138,000) which will be divided among stable staff, owners, trainers or jockeys. The Jockey Club, which stages events including The Investec Derby, Randox Health Grand National, and The Cheltenham Festival, helped CHR to develop its concept. 'New approach'

#newsupdatenow



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