Google is one of the most preferred and best search engines in the world. Google owns 60-70% of the search engine market. It helps in retrieving fast and accurate information to the users with the help of keywords and operators. Google has introduced various features to make the outcome of the searches done up individuals more convenient. One such feature launched is “Featured Snippets”. Let us look into more details for a better understanding of Google Featured Snippets.
What does Google Featured Snippets mean?
Snippet basically means a part or brief of huge data or information. This is exactly what you get on the Google search results as you search for a piece of information. These are shortened part of a text that appears at the top of a Google search. It is designed in such a way that it answers the query of the searcher. The featured snippets are usually definitions, meanings, steps, and so on.
The continuous updates in Google help them decide which text to choose and how it should appear in the search results.
Importance of Featured Snippet
The featured snippet is used in search engine optimisation by various professionals to receive more clicks, organically. This can be done with any ranking. The Featured Snippet is always referred to as Position 0 as it appears above where all the search results begin. It is concluded that an approximate of 9% of the clicks are received from Featured Snippet.
It is also noticed that because of this feature, there are higher possibilities of no clicks as they receive the answer that they are looking for through Featured Snippet.
How to be chosen by Google for the Featured Snippet?
There are few things to keep in mind and follow to appear on the featured snippet. Before that, understanding of different kinds of Featured Snippet. The most popular ones are as follows:
Definition snippets are part of the content that defines the searched topic. To be chosen for the featured snippet, the definition should be as small as 40 to 60 words long.
If your content involves a table that directly answers to the users’ query, the chances are that it will be chosen to be featured as a snippet. This way, Google would not have to optimise the data from all over your page.
The instruction list or the order list is the data that provides step by step knowledge about a procedure or various DIY articles. The clarity of information provided helps your content to be chosen.
A random list or unordered list is just informative text provided and explained in order. The proven clarity and one-stop point to gather information are the criteria to be chosen for Google Featured Snippet.
Although not a necessary criterion, Google ranking plays an important role in choosing the content for the Google Featured Snippet.
Highlighting Search Results
From the beginning of launching the Google Featured Snippet, Google has focused on giving required and concise information, helping the users to optimise their time. Now, Google has launched the highlight feature in the search results. By searching for the required information in the Google search engine, it highlights the relevant section of the content in the page making it easier for the users to avail the needed information, particularly. The Google Featured Snippet Highlights are now available through Google Chrome and Accelerated Mobile Pages.
How does it work?
On clicking the Featured Snippet, you are led to the page via the link and the information on the Snippets would be highlighted in yellow and you will be first taken to the content below the highlighted part. This is automated.
This feature first appeared in December 2018 during the test phase. It has appeared multiple times after and has also managed to be removed only to be launched recently with the updated version. Although the feature is now live, it is noticed that it does not always work. It is understood that this might be limited based on the browsers’ support.
What could turn out be a disadvantage by the launch of this feature?
Although this can be largely considered as a useful feature, there are few downsides to it.
This feature has proven more useful to users searching for a piece of specific information. However, expansion of these features, increasing the compatibility with every browser and ensuring that the Ad market is not affected can prove this feature to be more acceptable to the general world.
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