Affiliate Marketing With Pay Per Click Advertisements

Author : elenapisano
Publish Date : 2021-05-12


Affiliate Marketing With Pay Per Click Advertisements

Many people are attracted to affiliate marketing by the idea of easy money from only working a few hours per week. They think or are told that they do not need a website and that they can buy some clicks from a search engine and instantly be in business. The truth is that this is possible if you are fortunate enough to refer a motivated buyer who is searching for the specific product you are marketing. Those opportunities exist, but take extensive research to discover or create.

Using pay per click advertising to make money in affiliate marketing usually requires testing, tracking and landing pages. Many beginners do not start out using any of the techniques and quickly become discouraged after spending a significant amount of time and money. They try to sell products by simply directing searchers to the vendor's squeeze page. This will work a certain percentage of the time, but usually one ends up spending more for one conversion than the commission they will earn from it. Obviously this does not work.

Being able to determine a working formula requires that all clicks and conversions be tracked so that you know which ads, which keywords and which products are selling. More important, you know how much the ads cost, how much you are earning and the return on investment. With a strong tracking mechanism in place, it becomes easier to eliminate the ineffective efforts and focus on those that are making money.

Once you are tracking your results, you can then begin split testing campaigns. With split testing, you are changing one element of your marketing campaign and running it simultaneously with the original campaign without that one change. For instance, you could try different wording in your ad to see if one set of advertising copy was more effective than another. Sometimes changing a few words will make a significant increase in your return on investment.

Finally, most pay per click marketers use some form of a landing page. It requires 6 to 8 contacts on average with a customer to make a sale. This means that simply sending them to the vendor's website will have a relatively low conversion rate. The alternative is to Create a landing page where you can begin selling the product and build interest. It is also possible to add value by comparing the original product with competing products. This enables a searcher to comparison shop. Of course, it helps to have affiliate relationships with the other products so that in the end you earn a commission if there is a sale as a result of your efforts.

Pay per click advertising can be an effective means of making money in affiliate marketing if one takes the time to implement the necessary controls. Tracking and split testing ensure that that one is getting the most targeted traffic. Once you have targeted traffic, having an effective landing page enables you to build interest, add value and sell a potential customer on the product so that they are ready to buy when you finally send them to the vendor's site.

You are about to take the plunge into flea market selling or you have already taken the plunge and you were not happy with the outcome. The most important advice I have is, don't give up. Now we go from there.

The first step is buying or creating the right products for the customers you intend to sell to. If you are at a craft show you want to sell unique items and always at a reasonable price. Do not make the mistake of determining which items to sell by your own tastes. This is a sure road to failure. What you like is not what necessarily sells. Otherwise we would all be clones of you. Ask your friends and family for their honest opinions before choosing your products to sell, tell them you will not be offended if they do not like your products.

Next step is to price it right. Starting out at a lower price is often the way to go. General retail markups for lower priced products is 40% to 50%. Mark your items up 30% to 35%. Remember you are trying to get a feel for the markets and your products. When you determine which items sell and which don't, only then you can adjust your prices accordingly, either higher or lower. Some items will end up higher than 50%, others at 25%. If you raise prices, remember to do it gradually, never spike a price, unless you don't like having customers.

It is vitality important to purchase the proper location in a flea market. You want to be by the entrance if possible. I cannot stress this enough. As the real estate experts say when buying a house, "location, location location". The entrance is where the customers have money in their pockets and are anxious to spend it. You are there to serve them and help them spend it and give them a good product in return. It's great when everyone is happy. Also, make sure you do not cram yourself into a small area. Potential customers will walk right by you. Nothing more frustrating then seeing that happen. So lay out extra money for location, this puts you a large step ahead, don't ever cut corners here.

Displaying your merchandise. I suggest taking the tactic of the Big Box Stores. Go into their stores and notice that the top selling products are at the front of the store. Plus they are stacked ten to fifteen feet high. Do you think they are doing that to keep the stock clerks busy? They are stacking because stacking implies to the customer that this particular product sells well and people will be grabbing it off the shelves so we need to stack it to the ceiling. It also grabs the attention of the eye, when you see a huge display the customer assumes, "wow everyone must want this product". However when you see a paltry display you assume, "wow they must not sell very many of this, I wonder why?" So stack, stack and stack higher.

Don't forget to display attractively. For example, if you sell jewelry, use attractive velvet or leatherette jewelry displays. Also, many times displaying and organizing your products in jewelry boxes helps increase your sales.

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Category :marketing

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