It is a constant struggle for law firms to get on the first page of the best search engines. It is very competitive because the costs are very high. One law firm client can take thousands to millions of dollars. So if your law firm appears on the first page of Google with a special practice, search terms like 'Seattle Divorce Lawyer' are highly recommended. Recently, more and more law firms are displaying short videos on their websites. Placement seems to have had a huge impact, as search engines have been rating videos for more than a few years. In addition, the videos are now of much higher quality than before. People watch TV and video more than any other news / entertainment medium. People interact with the video, and it becomes an interaction between people.
The most successful lawyer videos are educational in nature and do not attempt to promote the business. People come to law firms because they have a problem they need to solve. They want to know how to fix it. They want answers. Why don't you give it a personal message? For example, let's say you're a tax attorney. The IRS has a problem finding a tax lawyer in their city. There's a video on your site called 'What if the IRS earns you money?' It's valuable. Visitors will watch the video and get some answers. Of course, the secret to personal service marketing is to leave 80% of what you know and the rest get a large amount.
Videos can be uploaded to YouTube or any other video hosting service. It is important that you use the right keywords and titles. Be specific. A long search term makes it easier to get a higher list than usual. A Seattle lawyer will not work. A Seattle lawyer will explain how to apply for Medicaid. The best way to embed a video on your site is to have the video file located directly on the server where the site's files reside. And indexed correctly. This can be done by most web experts. The most successful lawyer videos are educational in nature and do not attempt to promote the business. People come to law firms because they have a problem they need to solve. They want to know how to fix it.
Always use a tripod when recording videos. Watch out for the background - sitting at your desk is great until it is at the window. If you can read it normally, then using the script is correct. However, the best videos are those in which you speak as if the customer were sitting right in front of you. Remember - make it personal. You sell your services and your audience will know, so it's good to advertise. People ask for help. They have a problem. You need to show the potential customer that you understand their problems and you can help. Use (but subtly) research the 'old' damage - move it - create it so you can fix this emotional urge.
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