Outbound Linking Controversy is Finally Given a Short and Comprehensive Explanation

Publish Date : 2021-01-21


Outbound Linking Controversy is Finally Given a Short and Comprehensive Explanation

Why online marketers and webmasters alike avoid linking out to other websites?

There are numerous website owners who feel like they're doing themselves a disservice by including outbound links to other websites. The fear is that they will somehow lose their Google PageRank by doing this.

Some believe that outbound links will add little, and will be at the expense of inbound links. Their arguments are along two lines: the argument that outbound links "drain" PageRank; and the argument that the massive reciprocity of all those sites you linked to will result in enough inbound links to cause Google to think you're using "black hat" techniques. Neither of these are true.

1. First, outbound links do not somehow cancel out the good that your inbound links do you. Suppose your Google Toolbar PR is 4. And suppose that one page on your site has 8 external links. That will not harm your PageRank.

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It might help someone else's PR, but not at the expense of your site. The amount of PageRank "juice" you're giving a site you link to is equal to your page's PR divided by the number of outbound links on that page. So, PR 4 divided by 8 outbound links means you're giving your link-ees 0.5 units of juice, which is a little like positive karma.

This logic applies also for internal links and the link juice they carry between your own pages.

2. The argument that if you have outbound links the resulting flood of reciprocal links will make Google think you're using nefarious tactics has little truth to it too. First of all, you should be linking out to sites that are relevant to your page's niche.

These sites might give you a back link in return, and that will only improve your rankings. If you're linking to good, non-spammy, non-link farm sites, reciprocal inbound links will not harm your PageRank.

To ensure that your outbound links don't cause problems, build reciprocal links by exchange of articles, and keep the outbound links spread throughout the body of the page. Don't build a "links" or "resources" page full of outbound links because are not well seen by Google, thus they will be of little use to increase your site's PageRank or ranking power.

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