Godzilla vs. Kong vs. Ever Given – What The Truck?!?

Author : ericarl
Publish Date : 2021-04-02

Godzilla vs. Kong vs. Ever Given – What The Truck?!?

Welcome to the WHAT THE TRUCK?!? newsletter sponsored by Legend Transportation Inc. In this issue, Godzilla vs. King Kong vs. Ever Given, freight rejections on the rise, driver demand driving driver pay, more — Dooner

Dikembe Mutombo may not be blocking your shot at getting your contracted freight booked but carriers sure are. As FreightWaves’ Zach Strickland reported in the Daily Watch, the national average for dry van outbound tender rejection rates has trended up sharply to 28.15%, the highest recorded dry van rejection rate percentage for the first quarter of 2021. That means that more than 1 in 4 loads are being denied as capacity tightens across the industry. However, rejections aren’t spread out evenly, with some markets such as Rapid City, South Dakota, seeing half of all loads getting rejected. 

Three-point shot — While not at their peak level of $3.32 that we saw at the end of last month, the national average dry van all-in spot market rates are up 5 cents this week landing at $3.16 per mile. We saw the momentum leading to this in last week’s DHL Supply Chain Pricing Power Index, which rose further into carriers’ favor as it jumped 5 points to an 80 overall. 

Tale of the tape — If you’re anything like me, the two most anticipated events of the past week were the freeing of the Ever Given and the release of “Godzilla vs. Kong” on HBOMax. How do these three behemoths compare in size, damage and stature? Let’s take a look:

Height — Godzilla: 394 feet | King Kong: 110 feet* | Ever Given: 1,312 feet

Cost of damage — This one isn’t as easy to calculate as there are so many factors involved. SoraNews24 did the math on what a typical Godzilla attack would cost to Japan and the global economy. They’ve handed the King of All Monsters a bill for $816 billion! King Kong has not been anywhere near as destructive to our cities but he damaged part of the Empire State Building. Recent renovations there took four years and cost $160 million. The Ever Given held up roughly $9.6 billion in global trade a day for an approximate total of $60 billion. 

Lasting impacts — FreightWaves’ Greg Miller reports that with the Suez Canal unblocked, “The problems for container lines and shippers have just begun.” Here in the U.S., freight bound for the East Coast has been delayed and may further exacerbate congestion when it does arrive. Blank sailings will further constrain capacity, which will push already elevated freight rates even higher. As of Friday, Asia-East Coast rates were at $5,778 per forty-foot equivalent unit. On a global level, these impacts will be much more pronounced, especially in Asia and Europe. We already have our own major problem here in San Pedro Bay with 25-plus ships at anchor on the daily.

And the winner is — When you look at the massive size disparity between Kong and Godzilla, it becomes clear why they super-sized the cryptozoological combatant from Kong’s movie canon height of 110 feet and made him 337 feet for this film. Let’s face it: King Kong died by falling off the Empire State Building, the Ever Given is the size of the Empire State Building. However, size isn’t everything and the Ever Given clearly loses out on both speed and maneuverability. When you account for Kong’s rescaled stature and hands as well as his cunning, Godzilla will have his work cut out for him … until he unleashes a blast of nuclear breath and ends the whole affair. The verdict? Winner and still King of All Monsters: Godzilla. 

Supply squeeze — Capacity is tight and drivers are in high demand. While this isn’t anything new for the industry and was a prominent storyline in 2018, 2021 may be slightly different. Not only has the pandemic made getting a CDL more difficult as many trucking schools are or were closed, but the e-commerce boom that it helped fuel has presented potential drivers with more options for work. Why be away from your friends and family as an OTR driver when you can stay local with final-mile deliveries and warehouse work? Not to mention, retirements and the Drug & Alcohol Clearinghouse have both helped empty some of the pool.

Get paid — Carriers are starting to open up their billfolds (because that’s obviously where they keep their money) in order to attract drivers. FreightWaves’ Todd Maiden reports that new OTR drivers with Crete Carrier and Shaffer Trucking will see pay rates between 59 and 65 cents per mile depending on their level of experience starting May 1. They’re not the only ones. Maiden also reported that Forward Air announced Friday the largest per-mile rate increase in company history for the independent contractor fleet in its less-than-truckload and truckload divisions.

Lost in the woods — As Kristoff Bjorgman sang in “Frozen II,” “Now I turn around and find I am lost in the woods.” That’s what happened to one driver in New Mexico when he was left behind and wondering if his GPS is what he should still follow. The trucker managed to get stuck on Forest Road 150 last Saturday, blocking the road in both directions. Silver City Daily Press reports, “Gila National Forest Public Affairs Officer Marta Call said she did not know why the truck had taken that route — a winding dirt road that requires high-clearance four-wheel-drive vehicles in some areas.” New Mexico Police officers estimate that the truck may not get towed out of there for a few days.

Amazon this is not — A town in England has been dealing with a swan who has been menacing local residents’ front doors for over half a decade. South West News Service reports that the swan has been harassing the same block for years in Northampton and authorities are stumped as to why. One victim said that the bird likes to rattle his letter slot for hours with its beak while staring aggressively through the glass. A neighbor said, “The swan has been doing it almost every day recently and I still think it is pretty funny to see when walking past. But I’m glad it isn’t my house because it is very noisy; it would depend on how early it started.” One homeowner said he blocked his door to stop the swan but it kept both himself and delivery drivers out. 

Aim high — Out tomorrow on FreightWaves Insiders, I’m catching up with Direct Traffic Solutions CEO Robert Meehan to talk about the transition from military life to logistics, building a freight company, his shopping cart theory on decision making, and doing business the right way.

Two for one — We have another episode coming out on Thursday (our usual release day) with Emerge CEO Michael Leto.

On the show — Shane Schindler shows off his product, Trukr Stik. Blythe Brumleve, talking about her new FreightWaves show Cyberly. Jim Parker, owner of Parker Cards, gets us up on the data and analytics behind the trading card boom. OTR driver the Hotep Trucker has tales from the cab. 

Friday — Josh Asbury, VP at HubTran; Joey Gilkey, sales strategist, CEO of Sales Driven Agency; Mark Manera, founder, The Trucking Fitness Co.; Alicia Butler Pierre, CEO, Equilibria Inc. and bestselling author.

Catch new shows live at noon ET Mondays, Wednesdays and Fridays on FreightWavesTV, FreightWaves LinkedIn and Facebook, or on demand by looking up WHAT THE TRUCK?!? on your favorite podcast player. 


Godzilla vs. Kong Study Finds the Majority of the US in SPOILER's Corner

A map utilizing data from Twitter determined which kaiju fans in the U.S. want to see win in the epic clash between Godzilla vs. Kong.

Godzilla vs. Kong will pit the two titans against each other, and a new map gathered from Twitter data determined the desired winner of the match by each U.S. state.

The map, developed by online gambling company BetOnline, used geotagged Twitter data to determine how many people in each state shared a post using #TeamGodzilla or #TeamKong. The website, which traditionally used its software to make sports-based maps, used the data to determine a winner by looking at the kaiju showdown like a primetime boxing match.

According to the map's gathered data, Godzilla was chosen as the preferred winner of the showdown in the U.S. by 41 states. Only citizens of Massachusetts, West Virginia, Ohio, Tennessee, Mississippi, Missouri, Kansas, Montana and Idaho voted for King Kong to win the epic fight. Godzilla dominated the vote despite the fact that trailers for the upcoming Godzilla vs. Kong portrayed King Kong as the sympathetic hero. Nonetheless, support for Godzilla in the impending throwdown is so high that another hashtag, #NeverKong, grew on Twitter in opposition to a King Kong victory. Director Adam Wingard has assured fans that there will be a clear winner after the final showdown and that he has known who the winner would be since the second grade.

The clash between the two kaiju will not only be decisive but will also be a lengthy fight. The film’s music composer Junkie XL, who is also responsible for the score of the upcoming Zack Snyder's Justice League, revealed that an epic battle between Godzilla and King Kong aboard an aircraft carrier will take up a significant chunk of the film’s 1 hour and 53-minute runtime. "I'm not going to say how this thing ends," Junkie XL said. "And then so, this scene that was released today, was it on IGN? Forty seconds of footage? That scene is 18 minutes long and it's ridiculous."

However, Godzilla vs. Kong's runtime clocks in at the shortest runtime thus far in Legendary's MonsterVerse series.

Directed by Adam Wingard and written by Eric Pearson and Max Borenstein, Godzilla vs. Kong stars Alexander Skarsgard, Millie Bobby Brown, Rebecca Hall and Brian Tyree Henry. The film arrives in theaters and on HBO Max on March 31.


Godzilla vs Kong smashes COVID-Era Box Office in India Movie Packing

The latest MonsterVerse film draws audiences back to theatres with the movie packing a punch at the box office

Godzilla and King Kong, monsters on the screen and at the box office, have kickstarted cinema attendance in India. The latest instalment in the Monster Universe franchise, Godzilla vs. Kong, debuted in the region on March 24, instantly pulling in fans across India and making it the country’s #1 movie.

The film distributed by Warner Bros. surpassed box office expectations and achieved “monstrous” regional revenues in Southeast Asia, India and Korea of US$25.2m on its opening weekend, with US$4.9m in India. This made it the biggest industry opening for a Covid-era foreign movie and second overall. It was also the biggest opening weekend ever for a Warner Bros. MonsterVerse film and opened on more screens nationwide than any other film since the start of the pandemic.

It is clear that audiences are excited to return to theatres and to enjoy the biggest film titles on the big screen. Godzilla vs. Kong also made history being the biggest IMAX opening of the Monster Universe in 13 international territories including in India.

In China, where the film opened on March 26 and is distributed by Legendary Pictures, it took US$70.3m from 42,000 screens, with a 82% share of the box office. In the US, Godzilla vs. Kong opens in cinemas and debuts on HBO Max today (31st March). Other Warner Bros. films released during the pandemic include Tenet, Wonder Woman 1984, Tom & Jerry: The Movie, Academy Award-nominated Judas and the Black Messiah, with Mortal Kombat soon to debut.




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