What Do You Want to Achieve Online?

Author : Sarajude
Publish Date : 2021-03-04


What Do You Want to Achieve Online?

Is there a reason for your business being online?

This for me is a simple question to answer and my answer would be 'The reason for being online when I am in business is that in the UK alone over 80% of the population are now online.' There is a more in depth answer that could be given but it only adds more statistics to the mix. The answer above is short but gives the main reason for you and your business being online.

If you run a market stall at one end of the town and less than 20% of the people that came to town came to the part where your stall was you would quite obviously want to move. Well, if you wanted to do well in business you would want to move.

The fact is that even if you are a local hairdresser and think that the internet has no effect on your business, I can tell you quite safe in the knowledge that you are wrong!

Companies such as Google drive the streets in vehicles carrying advanced technology that maps our road, streets, and houses and yes you guessed it, our businesses. All this information is analysed and added to the ever growing information databases that they hold.

You may think, what has this got to do with my business? Well, after all this information is gathered it is used to give customers accessing services like Google Search the information they are looking for. (Google say that 97% of searches are local related.) So people are looking for your business online whether you know it or not.

The fact is that the millions of businesses listed in search engines are given no real priority over one another when left unmanaged. So if one of your new potential customers goes looking for your services online by searching hairdressers for example and the only difference between your business profile and the profile of the hairdressers down the road is that they have taken action to edit, update, build a website, take part in some sort of social media, made any sort of effort to be online they will more than likely be displayed above your business. That is if your business is displayed at all, because there are many other businesses that have taken charge of their online profile to. So their results will also probably be displayed before yours. So in the eyes of your new potential customer searching online for your services, you do not exist.

I don't know about you but for me this is a good enough reason for getting started in taking charge of your online profile. Let's take a few minutes to do a quick experiment. This will work best if you are a bricks and mortar shop. Open up a new browser page and type in your business name. If you have been going for more than a couple of months you will probably see your business name displayed in some sort of directory or review. Take a minute to look through the results displayed. You will probably find some in accurate information displayed.

Do you want people reading in accurate information about your business? Would you print the wrong postcode or street number on your business cards? Of course you wouldn't, so why leave this incorrect information where millions of people can freely see it.

Why do I think my business needs to be online?
If you already know the benefits of being online and are ready to take action, you need to just ask yourself the question, why do I think my business needs to be online? This is an important question and will help you think about how you proceed with getting your business going online.

Raising My Business Profile
If you are just looking to raise your business profile you may just want to look into using social media sites.

https://kc.columbiasc.edu/ICS/Campus_Life/Campus_Groups/2019/Discussion.jnz?portlet=Forums&screen=PostView&screenType=change&id=552420cc-0c47-4d86-9ced-9caddaf109cb
https://kc.columbiasc.edu/ICS/Campus_Life/Campus_Groups/2019/Discussion.jnz?portlet=Forums&screen=PostView&screenType=change&id=a33ab0e5-e434-4ce6-a5ef-b45170fe6282
https://kc.columbiasc.edu/ICS/Campus_Life/Campus_Groups/2019/Discussion.jnz?portlet=Forums&screen=PostView&screenType=change&id=b3976654-826a-42d9-ba3e-1a3943974403
https://kc.columbiasc.edu/ICS/Campus_Life/Campus_Groups/2019/Discussion.jnz?portlet=Forums&screen=PostView&screenType=change&id=e7c31216-ff52-4ad1-99b4-85b10c94ab59
https://kc.columbiasc.edu/ICS/Campus_Life/Campus_Groups/2019/Discussion.jnz?portlet=Forums&screen=PostView&screenType=change&id=d59f4824-1a00-46ec-b5b7-1e8be99b0d20



Category :education

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