the creative process enlist a peer to review it for accuracy and professionalism

Author : LandonBuelow
Publish Date : 2020-10-24


the creative process enlist a peer to review it for accuracy and professionalism

You Should Be Married To Your Business! That's right, so all the single ladies (and not so single ladies), put your hands up!

OK, before you squint your eyes to get a better shot at my melon, hear me out. I don't mean married in some sort of weird new-age internet kind of thing either.

What I mean is you need to be committed to your business. Walk the walk and talk the talk. One of the simplest ways for you to profess your dedication and passion for your business is to ensure you have a solid presentation. As a networking facilitator I truly have seen hundreds of business presentations. I fondly categorize them into: The Good, The Bad and The Ugly. Let's look at each group.

The Bad: This is usually where the entrepreneur is a good person with a good business but has a really bad day. She is frazzled and it shows and sure enough it doesn't take long for all of it to go to hell in a hand basket. On a different day they would have likely had a 'good' presentation.

The Ugly: A real ugly business presentation stays etched in your mind, and not for good reasons either. Characteristics of an ugly presentation include it being condescending, lop-sided with poor content and preparation. There is no mutual respect, and in terms of ownership, they most definitely did not put a ring on it. I often use a four letter word to describe these types of business presentations it and that word is: Y-U-C-K!

You know you've experienced a bad presentation because once its done, you're annoyed, you have even more questions than when it started and you're thinking, "I need a stiff drink and a cleansing shower." Presenters like this rarely generate leads from their presentations, nor are they called back to do it again.

The Good: These are presentations where the person is prepared to showcase their business. They know their business, respect their audience and they use simple tools to explain the merits of their business. The presenter is approachable and the business presentation has validity and pertinent content. If you spoke to the presenter after, they would appear humble and sincere, willing to answer any questions you have and truly seem to be happy that your paths crossed. At the end of the day, if you do business together, that's great. But if not, you still feel at the very least, your time and intelligence were not taken for granted. You would be comfortable giving a referral.

Each and every one of us needs to have a good presentation. It's as simple as that. So have a Plan B to convert a bad presentation day into a good one. Take that ugly presentation, run it over with a tank and start fresh. Then, once you've finished the creative process, enlist a peer to review it for accuracy and professionalism. And finally, when you present, ensure you treat others the way you want to be treated.

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Category :education
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