Most Overlooked Search Engine Optimization Technique

Author : elenapisano
Publish Date : 2021-03-19


Most Overlooked Search Engine Optimization Technique

Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.

Simply put...

Take your keywords and current links within your site and USE them!

What I mean by this is, you have certain keywords that are spread across your website. You also have links going to other websites, affiliates, advertising, resources, etc. Combine your links with * Relevant * keywords and you will see an increase in page rank and traffic due to the increase in PR. Just take a few minutes - scan through your site - find links that may be the name of a company, anything that says "partner" or "affiliate" -- Change them! Make them say anything related to your main keywords.

Follow this strategy, it takes just a few minutes and this plus other simple strategies will add up to a good increase when your key words are searched for in search engines.

Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.

Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like. These are all key aspects of a good search optimization.

However, one problem is that the major search engines (especially Google) not only rank pages upon relevant content (which is determined by the factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to the max", your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon the nature of your business, your competition, and targeted keyphrases, the rate at which you should add content to your site can vary from monthly to daily.

The delivery of fresh content to your site, in a form that is readable by search engines (i.e. not through the use of javascript, iframes, or the like) requires a dynamic, database driven content management system.

This article will cause many companies to stir, but it's about time someone started speaking against these services.

It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.

When I first started promoting my site, I used to buy into these claims and purchase such services only to be disappointed when my traffic did not increase.

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