Latest Exams Questions And Answeres Verified By Experts

Publish Date : 2021-04-07


Latest Exams Questions And Answeres Verified By Experts

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your choice of keywords. It also depends on how well do you position those keywords in your web page, and how many quality external pages link to you. However, choosing the wrong keywords can throw off your entire search engine optimization strategy, so you need to invest a few hours and make sure you do it right.

Let's start with your homepage. Look at it carefully and write down the words and phrases that best define your site. Try to form two or three-word phrases, since competition for one-word keyphrases is fierce, and it is virtually impossible to get a top position for them. That is why, from now on, we will talk about key phrases, not keywords.

https://canvas.usao.edu/eportfolios/755/Home/Link_Building_in_Light_of_Visionbased_Page_Segmentation

https://www.fpml.org/forums/users/patriciakoltsova/

https://utah.instructure.com/eportfolios/63406/Home/Simple_Steps_to_Great_Search_Engine_Rankings

https://tocal.instructure.com/eportfolios/16466/Home/Structures_For_Top_Search_Engine_Positioning

https://tlcampus.instructure.com/eportfolios/3780/Home/Search_Engine_Marketing_Choosing_Keyword_Phrases

Once you have developed your list of potential keyphrases you are ready for the next step: to analyze the demand and supply for those keyphrases, and choose the best ones (those with good demand and not enough supply).

Overture is a popular pay-per-click search engine (as we know, pay-per-click search engines are the only ones that disclose keyword popularity for free). You will then type each of the key phrases you selected, and see how many people search for those terms. This tool will show you only those searches conducted in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well.

In addition to telling you if your selected keyphrases are popular, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant to your site. For example, if your first keyphrase was "Italian Restaurant", the Search Term Suggestion Tool will also display other popular search terms, like: "Gourmet Italian Restaurant", "Northern Italian Restaurant", "Italian Restaurant Pizzeria", "Italian Restaurant Miami", etc. You may also try other keyphrases, for example, "Italian Cuisine", and come up with more specific keyphrases, like: "Fine Italian Cuisine", "Italian Cuisine Miami", "Northern Italian Cuisine", "Italian Cuisine Fine Dining", "Gourmet Italian Cuisine", etc.

What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page.

The next step is to check the supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, choosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantageous position within the search results are pretty slim.

If "Gourmet Italian Restaurant" is the keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase.

Once you have chosen the keyphrases for your homepage, do the same for the other pages on your site.

You will then take your selected key phrases and optimize your pages heavily for them. This involves placing them in strategic locations in the title, headings, and body of each page.

Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.

Your expectations from "The Information Superhighway" will crash if you proceed with the general view that exaggerates the ease of Internet usage. What is required is a moderate, balanced approach keeping one's head on shoulders. Approaching the net should be similar to any other research endeavor i.e. by adopting a formal strategy to maximize results. "Motivation" is the keyword here. If you do not have a serious research goal, you cannot dig far.

To make the search a more meaningful exercise and profitable too, you should know where to search and how to search. Be clear about what you are looking for? Be specific in the identification and use of keywords. Being an advanced Internet researcher, you should always use the advanced services when available on a search engine or a directory, or a look-up. Have a list of Boolean search strings ready before proceeding on for advanced search in a search engine. For preparing Boolean expressions the following may be used as required:

Search engines are wonderful but the problem is that none of them has indexed even half of the Internet. Each search engine indexes the web differently, searches the web differently, and thus has very different results. This means if you enter a search into Altavista and get zero results, this may not be the case if you go to Northernlight or Google. A good web researcher must search a few search engines before exhausting the search.

What is MUST before setting out for a search is a glance at the FAQs. As each search engine is different from the other, it is essential to set your doubts at rest before you proceed.

X-raying the websites - At times you will not be allowed to access a particular page on the website as it may not be linked with any of the pages on that URL. A good researcher knows that just because you are not allowed access to a page, does not mean you can't still get in. If you can't get in from the front door of the website, then try the back door of the server by using the advanced function on a search engine. Even if a page is not linked, the search engines might have indexed it. All you need to do is go to the advanced search function on Altavista and type in host:XYZ.com AND the words you expect to find on your page.



Category :education

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