This Is How To Exploit The Principle Of Leverage To Your Advantage

Author : jackiehan
Publish Date : 2020-11-07


This Is How To Exploit The Principle Of Leverage To Your Advantage

It was Archimedes who said, "Give me a lever long enough and a place to stand, and single-handed, I can move the world." And Sir Isaac Newton famously said, "If I have seen further, it is by standing upon the shoulders of giants".

Used mostly in finance to express the relationship between debt and equity, the principle of leverage can be exploited in all spheres of life. Using a layman's language, I describe leverage is a tiny tweak you can exploit or a simple action you can take wherever you are in your artistic endeavour to maximize your impact and result.

For an example, let's say you're a musician, an author, or a craftsman, you can produce a one-minute video and upload to YouTube, Vimeo, or Invideo, and if properly optimized, your video could go viral. With that tiny tweak to your strategy or that simple action, you could attract thousands if not millions of viewers in one fell swoop. BAAM! You've moved from a virtual unknown to a celebrity.

So this is the question I want to ask you, When last did you promote yourself and your work? The saddest mistake experts, authors, coaches, consultants, professionals, and indies (independent producers) of all hues make is to toil in the dark or total obscurity hoping that by a dint of their hard-work they'll somehow be known. Or put it another way, that what they produce, whether songs, paintings, books, crafts, and the like, will somehow magically make people to discover or find them.

 

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