A person who decides to start his own business should pay attention to a business related to the sale or production of furniture.
Most start-up entrepreneurs reject this idea, considering this direction to be specific and expensive. According to them, there is high competition in this area. In practice, things are different.
The furniture business is a good investment of available funds. According to average estimates, an investor can receive about 40% per annum from this business. The main thing is to choose the most suitable niche at the start.
Despite the economic crisis in our country, the furniture market continues to grow. In recent years, the growth has been about 5%. 15 years ago, things were completely different. At that time, people bought new furniture only if the old one failed. Now, citizens choose modern household items based on style or simply after renovation.
First of all, you should decide on a specialization! You need to choose it, starting from the needs and capabilities of the region in which it is planned to carry out activities. For example, in areas with a low standard of living, workshops for the restoration and restoration of furniture are in demand. In rich regions, such services are less in demand. Although here you can also earn money on restoration.
Most often, small and medium-sized furniture manufacturers focus on a narrow specialization. They choose a certain niche and work exclusively in it.
Such areas are the production of furniture for:
Today, the so-called promotional furniture is especially popular.
In general, a novice businessman can choose any specialization. In recent years, the number of destinations has only grown. Today on the market there are firms engaged in the production of products from specific materials.
Some companies focus on the manufacture of models of a narrow focus:
The upholstered furniture market in our country is represented mainly by domestic manufacturers. I must say that these companies are trying, in addition to assembly and sale, to provide their customers with additional services. These include not only delivery, but also the selection of design and required sizes. It attracts customers. After all, many people need not only beautiful, but also suitable furniture for living conditions. For example, residents of small apartments will like compact options, transformers that do not take up much space.
Another popular niche is the production and sale of wicker sets, chairs, tables. The fact is that such furniture is imported from abroad. Therefore, its cost is quite high. Small domestic enterprises are ready to offer similar products that compare favorably in price.
It is worth paying attention to the production of built-in furniture. This segment is dominated by small and medium-sized companies that are ready to adapt to the needs and requirements of any client.
For example, in the production of a built-in kitchen, a layout is created that matches the quadrature and layout of the room. According to it, in the future, the craftsmen produce the furniture itself.
We can recommend novice businessmen to start working in several areas at once. Also, before starting a new business, you should carefully study the legislative acts. It is quite possible that the state will start developing some sphere, for example, educational institutions. In this case, the demand for furniture for schools, colleges and universities will certainly increase.
As mentioned above, the economic crisis has not affected domestic furniture makers much. About 15-20 years ago, domestic furniture manufacturers were inferior in all respects to their Western counterparts. However, in recent years, new technologies have been mastered, thanks to which you can get a good quality product.
It should be noted that domestic manufacturers do not raise prices, while the cost of imported furniture is growing. Here the main reason is the increase in the exchange rate that occurred after the cooling of relations between our country and Western states. This factor allowed the domestic manufacturer to oust foreign competitors in many niches of the furniture business.
Many tools for attracting customers in the furniture industry are similar to other business areas. At first, it is desirable to create a specialized site. It is better if on the Internet resource, there will be not only the phone number and address of the company, but also the interactive component.
Today, many people are looking for the necessary things in the global network. Without a website, in modern business it’s like without hands. You also need to try to post ads about services and goods on all available trading platforms. This will be a great addition to your own web page.
If the business is focused on the end customer, and not sold to dealers, then you need to conduct periodic promotions with the distribution of promotional material.
Firms specializing in the production of highly specialized products can organize the distribution of commercial offers to companies theoretically interested in purchasing the product being manufactured.