The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network. In this article, we will talk about how you can find the right people to work with and why it's important to build a strong relationship with them.
How to find the right business partners
Doing business online means that you can have partners all over the world. If you decide to do business in affiliate marketing, the first thing you should do is find a stable and reliable company to convert your traffic or ads with. Finding a company that suits you best requires some research. One of the most useful things you can do is to connect with people who are already experts in what you intend to do. All you really need to build a good network is the willingness to meet new people. There are a number of options that you can do to find the right and reliable contacts. We explain three below:
1. Search on Google
Searching on Google is an obvious way to find different companies to work with. Read the websites of the companies you have found carefully and decide whether it if it suits your goals. You can usually sign up for free at the company platform and once you have an account, look around in the control panel and determine whether you can work with it. An example of a reliable platform with a 24/7 support is Traffic Company. This CPA network has a variety of tools build into their control panel, that has been developed and continuously optimized for the needs of their users.
2. Ask questions on forums
Forums mostly have a wealth of independent information. This is the place where you can ask anything about the business and about the experience of other people with the companies you had already found. On the other hand, you can ask people on forums what they're up to and how you can help. That strengthens the relationship and makes it mutually beneficial. Some examples of forums where you can find a lot of information about the industry are AffiliateFix, Affpub, GFY, Stack That Money,Affpaying, Ynot and many more.
3. Visit events
One of the best ways to grow your network is to get out of the office. Meeting partners in real life and shake hands usually have a positive influence on the business relationship. But with an internationally oriented network, most of your contacts will not be around the corner. Luckily, there are various events that gather people from around the world to meet existing and new contacts in real life. Which is great, because then you can meet several partners in one trip. The European Summit is an example of such an event that attracts affiliates, media buyers, advertisers and publishers from all over the world. The upcoming edition of TES Affiliate Conference (14 - 17 September 2018) is located in Prague, Czech Republic.
Good partners stick together
Only the best platforms offer you a dedicated account manager, who wants you to grow and will support your growth. Once you found one or more partners to do business with, it's important to keep the relationship warm and close. Successful partners embrace change and growth, knowing that this attitude benefits them both individually and as a team.
The 7 Secrets Of Persuasion by James C. Crimmins, PhD. has it all. Well, almost all. Crimmins steps through all the rules, or "secrets," of persuading your target audience. It turns out the one big overarching secret is to use emotion, not facts. But what he doesn't quite do is step through the process of putting together your very own persuasive marketing message.
We're going to put together a marketing message, one almost any business would use. Then we're going to tear it apart, and rebuild it using those 7 secrets.
Let's think about our initial message. We want to tell people something positive about our business - our services, our products. Then we want them to reach out and contact us, maybe put themselves on our email list.
Now, I'm going to explain it slightly differently. We want to persuade our target audience. First, we want to persuade them to listen to our message. Then, we want to persuade them that we have a solution to their problem or situation. Finally, we're going to persuade them that they need to be on our contact list.
The first explanation will give us one message. The second explanation will give us an entirely different one.
Let's put together a short marketing message for a sample company. Before you start yelling, "It's not what my business does," please realize that you can substitute the names, features and benefits of your business for those in this generic message, and 99 times out of a hundred, the resulting message will sound perfectly fine. Obviously I'm putting this in written form, but you could also use it as a script for an audio or video message as well. Let's take a look at our sample message.
At CleanCo, we use the Steam-o-mat 5000 to clean both residential and commercial carpet installations. When you hire us, you get:
A team with over 25 years of combined experience
Organic cleaning solutions which leave no harmful residue
A system that draws the most dirt, and the most moisture, out of the carpets we clean
A 3-month guarantee - we'll clean any minor stain on the area we serviced free of charge
When it's mission-critical you get your carpets cleaned fast, and cleaned well, call CleanCo. For more information and a coupon for 10% off, please visit our website.
Company name mentions at bottom and top
Call to action
Two calls to action, both weak
No hard time limit or deadline
All fact, no emotion
Two target markets (residential and commercial)
Fake professional language - "mission-critical"
Now let's take the guts of this message, and use two different emotions to frame the message. We're going to use as many of Crimmins' 7 Secrets as we can in crafting each message. Please note: just because we're not mentioning the features and benefits of our service in the following messages, doesn't mean they don't still apply. Since people buy with emotion and justify with reason, having those benefits is still applicable.
Pet feces. Toxic chemicals. Insect larvae waiting to infect your skin and lungs. Don't let your carpets make your employees and visitors sick. Keep your costs down by keeping workers healthy and clean your carpets every quarter. Steam cleaning isn't just for making your carpets pretty - you're improving the health of your visitors, your employees, and yourself! You will enjoy a healthier workplace. You will literally breathe better every day. Call CleanCo now to schedule a visit from our expert team this week.
- In todays world, there are a lot of people who looks towards the mainstream media to inform them about what is taking place in the world.