Art Direction and Design

Publish Date : 2020-12-03


Art Direction and Design

Glorifying the supposed arrival of art direction on the web is one of the latest trends in interactive design. There are several galleries devoted to it. There’s even a plug-in for it. Sadly, many designers don’t understand the difference between design and art direction; sadder still, many art directors don’t either: Art direction gives substance to design. Art direction adds humanity to design.

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Art direction is not a “blogazine”

The Death of the Blog Post popularizes the “blogazine,” an amalgam of a magazine article and a blog post. The article posits that the featured designers have broken new ground, and have started to bring “art direction” to the web. That description reduces art direction to little more than a unique design for each blog post. The term blogzine is an embarrassment to art directors everywhere. It’s like saying, “Look! This blog is like a magazine because every post is different!” Often, the “blogazines” simply contain dressed up blog posts.

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Magazines don’t set out to simply decorate stories individually. Their goal is to combine visual imagery and language to enhance the story’s meaning. Design variations are a result of that desire, not a cause in and of itself. On a magazine staff, art directors and copywriters spend a tremendous amount of time brainstorming different ways to enhance a story, from choosing the design style, selecting related content features, and honing the story’s tone of voice.

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To translate that process to the practice of web design, we need different frameworks to give us flexibility within a given format. Custom fields for styles within content management systems at the individual post level are a start. However, the ability to write custom 



Category :art-culture
Author Website : Art Direction and Design

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